Friday, 23 November 2012

Evaluation of Exhibition


                My finished installation was the product of my research and creative reaction to the space, it represented my own perceptions of the local environment, as well as relating to themes found The Mumbles Yacht Club which housed the final exhibition. With this in mind I believe that my work fulfils the criteria of the brief set by my University lecturers, however there are elements that in hindsight could have been improved and choices that could have been made differently which would have benefitted us.

                Despite the initial intrigue of the Mumbles Yacht Club I believe its location limited us greatly, we should of taken into greater account the influence of the weather on what is basically a shore side social club/bar, a vehicle is needed to reach which adds a cost to the exhibition I think people were unwilling to pay, the distance made viewing it a hassle. We had permission to use the entire building, but most of it was open plan meaning a lot of space which in the end did not work in our favour. This was because in order for the space to look like an exhibition and not an empty bar our works would have to be quite large, we did not consider this at the time and created works that were small and slotted into small spaces which were easily missed.

                I think that the aspect we failed to maximize on was the advertising, I thought our organisation was poor in this area and the posters weren’t utilized as they were only up a couple of days before the dates of the exhibition. This was costly as people would have needed time to organise viewing our exhibition due to its location.

                I think our exhibition could have been improved by adding and advertising other features to entice an audience into viewing, for example having a bar or providing souvenirs (such as small prints) so that the visit could become more of an event.

                On the whole I believe the main issue was that our work wasn’t daring enough, introducing pieces that the audience could interact with would have probably drawn more attention and made the installations more noticeable in the large space.

                If I were to organise another exhibition I would also choose a different time and dates to hold it on, the fact that the show was in the middle of the week and in the middle of the day excluded a lot of the public, as school and work hours conflict with the times set for the exhibition. I think we would have had more viewers if the exhibition had been on a weekend as well, especially as this is when people often visit the shore and enjoy spending time viewing art.

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